A training on "Strategic Communication" was held on the organization of public relations and communication work in science and higher education, organized by the Ministry of Science and Education (MSE) and the State Agency for Science and Higher Education (SASHE).
Delivering his opening speech at the training, Head of the Office of the Ministry of Science and Education, Matin Karimli, emphasized the importance of training for employees working in scientific, higher and secondary specialized educational institutions, as well as the importance of establishing internal communication and properly organizing crisis communication.
Ulker Sattarova, Director of SASHE, spoke about the priority areas of activity of scientific and educational institutions in the field of working with the media and public relations and answered questions from participants.
At the training, public relations experts Veli Alibayov and Emin Huseynzade provided participants with information on organizing internal communication, developing effective messages, organizing feedback, and preparing an effective story for the target audience.
In the following sessions, media and communication expert Vugar Zifaroglu conducted training on media relations, content preparation for the media, and forms of delivering service information through the media, visual communications expert Farid Rzazadeh on incorporating visual elements into the story, digital media expert Shafag Mehraliyeva on developing a communication plan.